ATI/AMD Back in the game?

AMD has not been doing all too great lately with both their CPUs and GPUs having serious problems catching up with the competition, not to mention getting ahead of them. But now it's slowly starting to look like things might be going for the better for them. With the new Radeon HD 4800 series, for the first time since ATI's Radeon X1950, they have finally made something that can actually try to go against NVIDIA's GPU line-up without getting burned. Based on the first reviews the more affordable 4850 model seems to be giving more expensive GF 9800 GTX a run for its money and the 4870 gives almost the same performance as GF GTX 260 for a much lower price. The increased competition will surely put pressure on NVIDIA and for the customers that can only mean better chips and/or lower prices and it's hard to say no to that.